True Connection Communities is proud to announce that Charlie Scholz, Senior Director of Marketing, has been named to the 2025 Future Leaders in Senior Living (40 under 40) list by WTWH Healthcare. This national recognition honors rising professionals under 40 who are shaping the future of the senior housing industry through innovation, leadership, and results.
Since joining True Connection Communities, Charlie has been at the forefront of redefining how the organization connects with prospective residents and their families. His leadership has introduced bold marketing strategies and technology-first solutions that have driven record-breaking performance across the TCC portfolio.
Charlie has driven innovation across our marketing efforts. His leadership has been instrumental in elevating performance and enriching the resident experience through:
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A best-in-class AI-driven call tracking system
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A comprehensive CRM and marketing automation buildout and strategy
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A redesigned digital advertising and social media strategy
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Impactful lifestyle video campaigns highlighting resident experiences
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An intuitive lead notification system improving speed-to-lead responsiveness
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A full website overhaul to better reflect TCC’s brand and resident value
Thanks to these efforts, and the collaboration of our exceptional teams, TCC is proud to share:
📈 29% increase in leads
📍 14% increase in tours
🏡 Highest occupancy rates since company inception
In addition to his work at TCC, Charlie has contributed thought leadership across the industry and continues to advocate for elevating the resident experience through meaningful brand engagement, transparency, and digital innovation.
“We’re proud to see Charlie recognized among this year’s most forward-thinking leaders in senior housing,” said Geoff Duncan, VP of Marketing. “His creativity, insight, and energy have made a lasting impact on our organization and the residents we serve.”
To read more about the 2025 Future Leaders in Senior Living, visit the official announcement on Senior Housing News.
